Astro Skate

Branding + Experience Design
Date
August - November 2025
Role
Branding, Visual Identity,
Art Direction
Software
Adobe Illustrator,
Photoshop, Figma

Designing a brand that feels as fun as the experience itself

Astro Skate is a retro roller rink and arcade concept that blends the nostalgia of the 1980s with a modern, social experience. The goal of this project was to create a brand that feels vibrant, immersive, and full of energy, capturing the excitement of skating, music, and neon-lit settings.

This project focused on developing a cohesive visual identity that could extend across multiple touchpoints, from print materials to environmental design.case-overview-body
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Designing a brand for a socially driven, experience-focused audience

The goal of this project was to create a visual identity that captures the energy of retro roller rinks and arcades while still feeling modern and engaging. The system needed to be visually striking, cohesive, and flexible across multiple applications, allowing the brand to adapt seamlessly from print materials to environmental and digital experiences.

Astro Skate is designed for socially active adults between the ages of 18 and 35 who are drawn to nostalgic aesthetics and shared experiences. They seek visually engaging environments that feel both authentic and immersive, where they can connect with others and fully experience the atmosphere. The brand aims to create a space that feels lively, memorable, and visually distinct.

Exploring ideas through iteration
and experimentation

The logo development process began with sketching and exploring multiple concepts that captured movement, energy, and retro aesthetics. Through iteration, the direction evolved into a visual mark inspired by light, motion, and classic neon signage.

Designing a flexible and cohesive identity system

The final identity balances bold, expressive visuals with structured design elements, creating a system that feels both playful and consistent. It allows the brand to adapt across different formats while maintaining strong visuals.

Deliverables

I hope you liked it! :)
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