Moodify

UX/UI Design + Campaign Extension
Date
September – October 2024
Role
UX/UI Designer
Software
Adobe Illustrator,
Photoshop, Figma
Team
Emily Sayegh

Extending a digital experience beyond the app

Moodify is a mobile app concept designed to help users track, understand, and improve their mood through personalized insights and visual feedback. While the core product focused on the app experience, this project explored how the brand could extend beyond the interface into marketing and user engagement.

The goal was to create visually engaging assets that feel cohesive with the app’s identity while attracting new users and reinforcing the brand’s tone. The final deliverables focus on translating the app’s emotional and visual language into promotional materials that feel dynamic, approachable, and consistent.This project focused on developing a cohesive visual identity that could extend across multiple touchpoints, from print materials to environmental design.case-overview-body
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Designing for a digitally engaged, emotionally
aware audience

The goal of this extension was to create marketing materials that feel engaging, relatable, and visually aligned with the app experience. The system needed to communicate emotion and energy while remaining clear and accessible across different formats.

Moodify is designed for a younger, digitally native audience that values self-awareness, mental wellness, and personalized experiences. The brand aims to feel supportive, expressive, and visually engaging, encouraging users to interact with the app in a meaningful way.

Expanding the brand through marketing and interaction

My focus was on extending the Moodify experience beyond the app by creating assets that enhance visibility and user engagement. This included designing a series of social media advertisements that communicate the app’s features in a visually engaging and approachable way.

In addition, banner ads were developed with a stronger focus on conversion, incorporating clear calls to action while maintaining the brand’s visual identity. The app icon was also redesigned to create a more recognizable and cohesive representation of the brand.

These elements work together to bridge the gap between product and promotion, creating a more complete and engaging brand experience.

Deliverables

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