Tanhì Mist

Branding + Packaging + Campaign Design
Date
January - March 2024
Role
Branding, Visual Identity,
Packaging Design
Software
Adobe Illustrator,
Photoshop

Designing a brand inspired by bioluminescence and storytelling

Tanhì Mist is a concept sparkling beverage brand inspired by the world of Pandora and the bioluminescent ecosystems seen in Avatar. The goal of this project was to create an immersive visual identity that captures a sense of glow, energy, and otherworldly beauty while remaining cohesive and functional across packaging and promotional materials.

The final system blends luminous color gradients, fluid shapes, and expressive typography to create a brand that feels vibrant, atmospheric, and visually distinct. Every element was designed to evoke a sense of wonder and movement, bringing the product to life beyond the packaging itself.

Designing for an experience-driven, visually curious audience

The goal of this project was to create a visual identity that feels immersive, energetic, and memorable. The system needed to stand out in a saturated beverage market while maintaining a cohesive and recognizable presence across multiple touchpoints.

Tanhì Mist is designed for a younger, experience-driven audience that is drawn to bold visuals, unique concepts, and sensory-driven branding. The audience values products that feel both aesthetic and experiential, where design plays a key role in the overall appeal. The brand aims to create a sense of curiosity and excitement through its visual language.

Creating a bold and immersive identity system

The final identity combines vibrant color, dynamic composition, and expressive typography to create a brand that feels energetic and visually striking. The system adapts across packaging, promotional materials, and merchandise while maintaining a strong and cohesive presence.

Deliverables

I hope you liked it! :)
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