Travesías con Sabor

Branding + Visual Identity + Campaign Design
Date
January-March 2026
Role
Branding, Art Direction,
Campaign Design
Software
Adobe Illustrator,
Photoshop, Figma

Bringing culture, flavor, and storytelling to life through design

Travesías con Sabor is a cooking show concept centered around cultural storytelling through food, highlighting traditional recipes, heritage, and the emotional connections tied to cuisine. The goal of this project was to create a vibrant and cohesive visual identity that reflects both the richness of the culture and the warmth of shared experiences.

The final system blends bold color, expressive typography, and symbolic elements to create a brand that feels lively, inviting, and rooted in tradition while remaining modern and adaptable across digital and print applications.
‍

Designing for a culturally connected, experience-driven audience

The goal of this project was to create a visual identity that captures the energy, warmth, and storytelling behind traditional cooking. The system needed to feel expressive and welcoming while maintaining clarity and consistency across multiple formats, from social media to print materials.

Travesías con Sabor is designed for viewers who value culture, family, and shared experiences. The audience is drawn to vibrant visuals and authentic storytelling, seeking content that feels both personal and celebratory. The brand aims to create a sense of connection, nostalgia, and joy through every interaction.

Exploring ideas through iteration
and storytelling

The design process began with exploring different visual directions that could capture both the cultural significance and the emotional warmth of the concept. Early sketches and experiments focused on balancing bold, expressive elements with clear and readable layouts.

Designing a flexible and cohesive identity system

The final identity balances bold, expressive visuals with structured design elements, creating a system that feels both lively and consistent. The brand adapts seamlessly across multiple formats, from social media campaigns to printed materials and merchandise.

By combining strong typography, vibrant colors, and cultural references, the system creates a recognizable and engaging visual presence that reflects the heart of the brand.

Deliverables

I hope you liked it! :)
Let's Connect!